Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan.
Printing is more affordable than ever, which means your marketing budget goes even further. You can get inexpensive 2-sided business cards on high-quality paper, professional signage that grabs attention, and useful promotional products to extend your brand. And many printers offer graphic design services like logo design, making it even easier to present a big-time image on a small-time budget.
Use these suggestions from marketing experts and small business owners to create and make good use of offline marketing materials.
Business Cards: Posters & Banners, Brochures & Flyers, Branded Envelopes & Letterhead